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Small and mid-sized enterprises are driving the business intelligence market today and BI vendors are scrambling to create offerings for the SME market. Our recently released report on findings of our Wisdom of Crowds® Small and Mid-Sized Enterprise Business Intelligence Market Study examined trends and BI penetration in this market, SME use of BI tools, vendor assessment and how their SME BI priorities differ from large enterprises.
Gaining critical insight into your organization’s business data no longer requires high-priced servers and highly paid engineers. Thanks to cloud-based business intelligence tools, companies can now access the right information at the right time using affordable BI applications hosted on a virtual network.
In fact, according to Dresner Advisory’s 2013 Wisdom of Crowds Business Intelligence Market Study, 35 percent of the 1,182 participants indicated that cloud BI is either “critical” or “very important” in their organizations, and those citing cloud BI as “not important” or “somewhat important” declined.
Driving this demand for cloud BI are small businesses eager to “level the playing field by deriving the benefits of business intelligence without any of the downside like heavy investments in infrastructure and staffing,” says Howard Dresner, president and founder of Dresner Advisory Services.
The results of our 2013 Wisdom of Crowds® Collaborative Business Intelligence Market Study show that the collaborative BI market is in an early market dynamic. More than 60 percent of the respondents ranked collaborative BI as “critical,” “very important” or “important.” That said, it ranks #12 in priorities among the 19 technologies and initiatives we track as being strategic to business intelligence.
Our survey respondents indicated that their top mechanisms for collaborating with business intelligence (BI) insights in 2013 are still email, face-to-face meetings and telephone calls. This has not changed significantly since our 2012 survey.
SMEs are often more agile and closer to their customers than their larger counterparts, which gives them a business intelligence advantage, says BI expert Howard Dresner.
A new report from Dresner Advisory Services finds that small and mid-sized enterprises (SMEs) have some unique characteristics when it comes to how they leverage business intelligence (BI). One key finding: When compared to large enterprises, SME BI initiatives are more likely to be driven by executive management and the sales function.
“SMEs have the advantage of agility and the ability to use BI as a competitive differentiator,” says Howard Dresner, chief research officer at Dresner Advisory Services. “Because of the closeness of executives to the technology, business and customers, they have an edge against larger competitors. However, larger organizations have many more resources — people and money — enabling them to invest in more long-term endeavors.”
In our agenda for studying the evolving use of BI technologies through our flagship Wisdom of Crowds® Market Business Intelligence Study, we added a survey component this year on the embedded BI aspect. Until this study, embedded BI had not been fully explored in the advisory space. We knew from conversations we have on an ongoing basis with folks in the BI industry that it is an important aspect, and our 2013 Wisdom of Crowds® Embedded Business Intelligence Market Study revealed that to be true. More than 50 percent of the 1,182 survey participants ranked embedded BI as “critical” or “very important.”