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Dresner’s Point: Have you Opened Your Business Intelligence Treasure Chest?

November 2, 2014:

It happened so fast …. With one foot in the trap, it looked like he had utterly failed in his mission. … It all started nineteen years earlier when ….

Everyone likes a good story. Especially marketing teams in today’s leading businesses. They know that effective storytelling enhances brand and knocks down barriers to sales.

Similarly, it’s becoming a powerful way to distribute data and information in business intelligence initiatives. Several business intelligence vendors even promote storytelling as a needed component of data discovery.

So, with the participants in one of my recent Friday #BIWisdom tweetchats, we explored what’s happening today with BI storytelling. I started the discussion by stating that I think it’s about applying context to BI-derived content and that I see storytelling as an integral part of a broader collaborative capability.

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Now available: Second Annual Embedded Business Intelligence Market Study!

Embedded Business Intelligence is the technological capability to include BI features and functions as an inherent part of another application.

For this, our second Embedded Business Intelligence report, we focus upon the requirement to make BI capabilities pervasive by including them as a part of other applications.

Like our other thematic research reports, Embedded BI explores user perceptions and intentions and includes vendor rankings and a buyer’s guide, making it a valuable tool for anyone considering investing in embedded BI products and services.

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2014 Small and Mid-sized Business Intelligence Report

The second annual Small & Mid-Sized Enterprise Business Intelligence market study examines user trends and how deployments and views differ between small and mid-sized enterprises and larger organizations.

The report contains 85 pages of in-depth SME market analysis, with over 40 charts and tables, and 21 vendor rankings.

An exclusive 15-page SME BI buyers’ guide compares and contrasts vendor products across 19 key feature sets and 3 platforms: Traditional, Cloud and Mobile.

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2014 Advanced & Predictive Analytics Market Study

How will Advanced & Predictive Analytics (APA) affect you? Our inaugural Advanced and Predictive Analytics report can help answer that question! APA is growing and developing a plan for your organization now is critical!

The 2014 Wisdom of Crowds® Advanced and Predictive Analytics market study contains everything you need to assess this dynamic market phenomenon with 70 pages of in-depth market analysis, over 50 charts and tables, 18 vendor rankings AND a buyers’ guide comparing and contrasting BI vendor APA capabilities – including core features, data preparation, usability and scalability.

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